Replace your anti aging face cream with an anti aging face serum! Unlike an anti aging cream, wrinkle cream, collagen cream, vitamin c cream or any other type of anti aging cream, serums contain fewer lubricants and thickening agents that create the color and rich texture of a cream or lotion. Instead, a serum packs only a very high concentration of powerful, active ingredients. Because serums are made up of smaller molecules they will provide faster absorption and deeper penetration. A serum can range in consistency from liquid to gel forms but will typically have only minimal color, if any.